E-mail marketing Assignment Example | Topics and Well Written Essays - 250 words

E-mail marketing - Assignment Example Garrett (2008) defines email marketing as a form of direct marketing that utilizes the structure of the electronic mail as a way of communicating audience. This communication can be commercial or fundraising messages (Garrett). Goettel (2009) defined email marketing as a technique of promotion through which organizations send e-mails with the intention of developing relationship of a business with its present or previous clients also to promote customer loyalty and repeat business. Anuja (2006) states that Internet is growing with fast speed and due to this rapid growth there is need for the speedy and more powerful technique of marketing. It is assessed that people spend more time on the web in reading a magazine/newspaper, watching TV or other media. It creates infinite more sense to concentrate and advertise through online marketing because it is cheap and hits business prospects directly (Anuja). Yuan (2009) outlined that email marketing is one of the most efficient marketing ways to advertise and support an organization’s service or product. Each day, businesses utilize emails to carry out business activities. One of the main significant advantages of email marketing is that it facilitates organizations to communicate worldwide customers/audience by putting small effort. There is no physical boundary for email marketing. It is tremendously low-price to initiate an email campaign when contrasted to other marketing channels. The cost to transmitting emails is extremely low. Typically an email will cost less than a cent (Yuan). Email is an extremely influential marketing tool. Still in presence of spammers abusing the medium, email can still be utilized and is yet valued through users for rich, timely, and enticing information plus advertisements (Casmer). 6. Yuan, Cheow Yu. "Email Marketing - Advantages & Disadvantages of Email Marketing ." 2009. 23 10 2009