Comparative Study of Various Mediums of Advertising

A Dissertation Report On Comparative study of effectiveness of various Advertising Mediums of Advertising Dissertation report Submitted by: Shefali Walia Enroll no. – A0102208058 Submitted to:- Ms. Varsha Khattri (Project Mentor) [pic] AMITY BUSINESS SCHOOL NOIDA DECLARATION I, hereby declare that this project report is the record of authentic work carried out by me during the 4th Semester of MBA and has not been submitted to any other University or Institute for the award of any degree / diploma etc. Shefali Walia Univ Roll No. A0102208058 ( AMITY UNIVERSITY, NOIDA) Date: Place: Certificate The forgoing project, entitled â€Å"Comparative analysis of effectiveness of different mediums of Advertsing† carried out†¦show more content†¦| |3.7 Outdoor Advertising |30-31 | |3.8 Direct mail Advertising |31-32 | |3.9 Specialty Advertising |32-33 | |Chapter 4 Research Methodology |34-41 | |4.1 Need of the Study |34-35 | |4.2 Objectives of the study |35-36 | |4.3 Research Methodology |36 | |4.4 Research Method : Company Perspective |37- 39 | |4.4.1 Sample Frame |37 |Show MoreRelatedEffectiveness Of Print And Television Advertisements Essay1035 Words   |  5 Pagesâ€Å"Effectiveness of Print and Television advertisements, a Comparative study of the same brands on different media vehicles.† - Ayushee Bhatnagar Abstract In the age where technology has made things easy and convenient there are some things that have become complicated but necessary, same are the case with advertising. 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