Halftime in America: Chrysler Commercial Essay

The Chrysler mercantile during the 2012 tops(p) Bowl was extremely tumefy done. It stars Clint Eastwood delivering a muscularly optimistic message about Detroit and its car labor. Clint talks about the States and how it has been smart due to the poor economy and the unemployment rate. He does this through an interesting allegory of football and halftime. Chrysler does well targeting a very bountiful audience of the Statesn machine consumers. This detail commercial uses a fear maneuver through a lowly lighten up background and the unmistakable growl of Clint Eastwood to constitute the target audience.Chrysler attempts to tug at the proverbial heart strings or emotions of the auto consumer by playing on the fears of tribe and their lack of faith in the American economy. Americans want to believe that America is huge and will pick itself up from the dreaded straits it is in. This commercial does a severe job at trying to light that patriotic fire. This commercial was d efinitely well thought out. At a live of $3. 5 million per 30 sec time slot (halftime in America was 200 minutes long) Chrysler spared no expense.The 2012 superintendent bowl had 111 million viewers, a mensural move no doubt ( top-notch Bowl Ads Cost Average Of $3. 5m, 2012). Detroit has been a long standing prototype of American ingenuity and manufacturing Clint Eastwood is an American acting icon so it is no surprise that Chrysler ready the two together to make a commercial. Chrysler, being rooted in America is reaching for brand recognition though perceived Americanism. It is an effectively persuasive tactic, though tasteless in my opinion.I enunciate this for the simple fact that auto industry is no longer bound by borders it is a global industry where many an(prenominal) American autos are made with separate manufactured overseas. For the third straight year, Toyota Camry, a product of Japans largest automaker, is the approximately American car, as determined by Cars. c oms formula. Honda Accord, the flagship of Japans mo largest automaker, is second. (Report The Two Most American Cars Are Japanese, 2011).I elieve that although the commercial was well thought out and constructed, Chrysler is quite an tasteless in its tactics and disguises the savorlessness very well. In general, Americans are a proud and patriotic people playing on this is a clever government agency to dish out cars. Using American icons to sell cars is clever. In short, Chrysler gets an A+ for resourcefulness and creativity, but gets an overall failing grade for the hanky-panky throw in the consumers face to disguise their current motives.